10,000
Dormant leads re-activated via Convo11 SMS
Case Study
Kandoo AI Marketing Case Study
UK-based credit broker helping consumers access personal loans and enabling merchants to offer retail finance at checkout.
How AI SMS + SEO Content Generated
£485K+
New Revenue
66×
Return on Investment
12
Months to Results
Key Metrics
At a Glance
The complete transformation in numbers
£435,000
New loan revenue from re-engaged customers
1,000+
SEO guides published via Content11
£50,000+
Additional loan revenue from organic search
£7,300
Total cost (£2,300 Convo11 + £5,000 Content11)
6,500%
Overall return on investment
The Challenge
The Starting Point
Two critical challenges limiting growth
Dormant Database
Thousands of leads collected over years sat idle in their CRM. These potential customers had shown interest but never converted, representing millions in unrealized revenue.
1
Paid Ads Dependency
Rising advertising costs were eating into margins. With no organic traffic strategy, Kandoo was trapped in an expensive cycle of paid acquisition with diminishing returns.
2
The Solution
The Breakthrough
Volume11 deployed a dual-strategy approach that attacked both problems simultaneously
Our Approach
How It Worked
Two AI-powered solutions working in parallel
Re-engagement system that brought dormant leads back to life
£435,000
Revenue generated
- Conversational SMS agents re-engaged dormant leads
- Smart cadences optimised for evenings & weekends
- Positive replies routed directly into sales calendars
- Fully automated reminders kept leads warm
SEO engine that delivered sustainable inbound demand
£50,000
Revenue generated
- Weekly long-form guides automated end-to-end
- Internal linking and keyword clustering handled automatically
- Content targeted high intent loan and finance terms
- CMS publishing integrated with Kandoo workflows
The Turning Point
The plan
In October 2024, Kandoo made a bold move: they invested in Content 11, an automated SEO and content publishing platform. The goal? To reduce reliance on paid search and generate inbound leads through organic visibility
“In March 2025, Kandoo signed more new merchants organically than they did from £30k worth of Google AdWords campaigns”
content11 v2
content11 v1
Organic Traffic Growth
↑ 1,247%
October 2024 → March 2025
The Results
By The Numbers
Every pound invested returned exponentially more
66× ROI
- £485,000 total new revenue on £7,300 total spend
- Approximately 6,500% return on investment
10×
- £50,000 revenue
- £5,000 investment
189×
- £435,000 revenue
- £2,300 investment
“Volume11 turned a cold database and new content into nearly half a million pounds of revenue for us in just one year.”
Ready to unlock hidden revenue?
See how Volume11 can transform your dormant assets into active revenue streams