Kandoo are...
UK-based credit broker helping consumers access personal loans and enabling merchants to offer retail finance at checkout.
How AI SMS + SEO Content Generated
£485K+
New Revenue
66×
Return on Investment
12
Months to Results
At a Glance
The complete transformation in numbers
10,000
Dormant leads re-activated via Convo11 SMS
£435,000
New loan revenue from re-engaged customers
1,000+
SEO guides published via Content11
£50,000+
Additional loan revenue from organic search
£7,300
Total cost (£2,300 Convo11 + £5,000 Content11)
6,500%
Overall return on investment
The Starting Point
Two critical challenges limiting growth
Dormant Database
Thousands of leads collected over years sat idle in their CRM. These potential customers had shown interest but never converted, representing millions in unrealized revenue.
Paid Ads Dependency
Rising advertising costs were eating into margins. With no organic traffic strategy, Kandoo was trapped in an expensive cycle of paid acquisition with diminishing returns.
The Breakthrough
Volume11 deployed a dual-strategy approach that attacked both problems simultaneously
How It Worked
Two AI-powered solutions working in parallel
£435,000
Revenue generated
£50,000
Revenue generated
The plan
In October 2024, Kandoo made a bold move: they invested in Content 11, an automated SEO and content publishing platform. The goal? To reduce reliance on paid search and generate inbound leads through organic visibility
“In March 2025, Kandoo signed more new merchants organically than they did from £30k worth of Google AdWords campaigns”
content11 v2
content11 v1
Organic Traffic Growth
↑ 1,247%
October 2024 → March 2025
By The Numbers
Every pound invested returned exponentially more
66× ROI
10×
189×
“Volume11 turned a cold database and new content into nearly half a million pounds of revenue for us in just one year.”
Ready to unlock hidden revenue?
See how Volume11 can transform your dormant assets into active revenue streams